A Writer’s Badass Guide To Branding, Blogging and Social Media is a fun and easy step by step guide for new writers, bloggers and entrepreneurs. This book teaches writers how to conceptualize and develop their personal brand using meaningful and strategic exercises, create a website from soup to nuts, and utilize social media to promote their work. Nathalie Laitmon and Kristin McCarthy of SuburbanMisfitMom.com combine years of branding expertise with cutting edge social media strategies to assist writers and entrepreneurs in building an authentic and resonate brand that will get their writing read while growing their community of dedicated followers online. The authors use their offbeat sense of humor to motivate writers while demystifying the seemingly complex process of building a personal website and growing a brand.
Maximize the Potential of Your Online Brand!
Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of–much less master–the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.
That’s where this guide comes in. Whether you’re just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you’ll need to succeed. In this book you’ll learn how to:
- Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog tours
- Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice
- Utilize “best practices”: learn the ins-and-outs of the online community and how to maximize the potential of each platform
- Build a community: make connections and create a fan base to endorse your work
You’ll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!